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Showing posts with label Automating Online Business. Show all posts
Showing posts with label Automating Online Business. Show all posts

Facebook Fan Page Profits


Facebook Fan Page Profits



Getting Started

 

Now before anything else I am not going to bore you with a long winded introduction on Facebook and how it started. I am sure you will be familiar with Facebook and its owner Mark Zuckerberg (the former high school nerd) who is a billionaire, who created the site in 2004.

 

 

Now most people you know will be on Facebook. The amount of traffic and the level of publicity Facebook receives is astonishing. This is why there is a lot of money to be made from Facebook.

 

 

 

 

Fanpages

 

Since the introduction of Fanpages Facebook has changed the way we market our business online. Facebook Fanpages allow you to market to a certain audience, anywhere across the world.

 

 

 

In the first section of this guide I am going to focus on creating your first fanpage. Now to make it easier I am going to be focusing on one specific fanpage throughout this guide. I will make a Fanpage from scratch and show you exactly how I monetise it with CPA/Clickbank offers.

 

 

I will also show you how to make money by “renting out” Fanpage status updates to people.



Creating Your First Fanpage

 

Now before you create your first Fanpage make sure you do a bit of research. If you read my FREE prequel report on Fanpage Dollars I show you the different research methods I carry out to see what type of things are “buzz worthy” and what people are talking about.

 

 

In order to create your fanpage simply head over to

 

http://www.facebook.com/pages/create.php?


 

Now here we can see we are given two options.

 

The first option is an “Official Page” and the second option is a “Community Page”.

 

If you are going to be creating a fanpage for a business or a brand then you should be creating an “Official Page”. 

However, if you are going to be targeting a niche market then I would create a “community page”.

 

So therefore, for the purposes of this example I am going to create a fanpage on “Short Emo Hairstyles”.

 

Now notice the title of my fanpage is going to be something different. It contains the main keyword but to stand out I am going to call it “I think Short Emo Hairstyles are Sexy!”

 

 

Now according to Google Keyword Tool our keyword generates a lot of searches.


 

  

 

As you can see the keyword “emo short hairstyles” generates just over 40,500 searches per month.

 

This is a lot of searches for this keyword.

 

Now I am going to click the “spy glass” link to see what it shows on Google Insights.


 

We can see that this niche generates a lot of interest from countries such as UK, USA and Canada. This is useful because when it comes to CPA offers we can focus on promoting offers to this market.

 

Also notice that the top “search terms” are “emo short hair” and “short emo haircuts”.

 

 

 

Now I am going to head over to Wordtracker and get an estimation on how many searches there are for this keyword.

 


 

  

These are the results from Wordtracker Gtrends. We can see that there are a lot of searches for the keyword “short emo hairstyles” and other related keywords to this niche.

Domain

 


Table of Contents

Chapter 1: Domain Flipping – An Overview

Chapter 2: How to Choose Perfect and Relevant Domain Name?

Chapter 3: Values of Aged Domains

Chapter 4: Domain Parking 101

Chapter 5: Dissecting Dropped Domains

Chapter 6: Backordering Domain Names

Chapter 7: How to Sell Your Domain Names?

Chapter 8: Domain Testing – In & Out

Conclusion

Resources and Tools

 

Chapter 1:

Domain Flipping – An Overview

Buying and selling domain names can be an exceptionally lucrative venture to get into, however if you are starting off with very little cash flow, it's always best to purchase lower cost domains and generate small profits as you work your way up to larger flips.

I have sold hundreds of domain names that I secured from marketplaces like Ebay and resold on marketplaces like NamePros.com or DNForum.com.

While the marketplaces where domain sales are most lucrative will change from that of website flipping, the game remains the same with your focus being on locating and purchasing low cost domains and flipping them for a higher price.

One of the great aspects of domain flipping is that the efforts required are minimal. No longer must you locate or integrate content, tweak website pages, outsource tasks, or transfer websites.

All you need to do is find memorable, appealing domain names in niche markets and sell them to buyers, eager to create their own website on this domain.

Furthermore, the risks are quite low as are the investment costs, and once you have set up your system so that you are generating daily profits, it will require no more than one hour a day to keep the cash flow going.

Many of my partners, students and friends are earning $500 - $2,500 per week from flipping low cost domain names, while others have gone to secure high value domain names that are generating them revenue even before they are resold.

It's not a difficult business to get into, if you follow my simple guide to buying and selling domain names.

To start, you will want to create accounts at the following places, where you can both buy and sell domain names:

www.NamePros.com

www.DNForum.com

www.Ebay.com

www.SitePoint.com

Establishing Branding Recognition

 Establishing Branding Recognition

Introduction

We Marketers have it really hard these days. We are all targeting the same group of people, with the same basic product offerings and sometimes even at the same time.

This is especially true for the world of Online Marketing. Some may find our efforts informative or even amusing. Others are downright annoyed and seek out every possible way to silence the noisy atmosphere we have created as we compete with each other.

To make matters worse, many of the promotions online are fictitious and have left our target market overly skeptical about everything they see online.

Many of them have actually suffered serious financial loss as a result of the tactics of unscrupulous marketers. In fact, less than 25% of all consumers actually trust advertisements they see online. Just think about how negatively this will affect your sales!

But, do not despair, building a recognizable brand is within your reach if you are willing to learn how to play your cards right. Marketing a business or brand online has become one of the most popular ways for Entrepreneurs to reach their target audience.

Gone are the days when a good billboard and couple of well-designed posters would be enough to get you on the map. If you do not take the time to establish your brand’sonline presence, it can easily become forgotten or overshadowed by its competitors. Keeping ahead of the game now means carefully integrating online marketing into your overall marketing strategy and thus building a brand that needs no introduction.

The truth is, marketing your brand online is not an overly complicated task. But like any other skill, you must take the time to learn as much as you can about the task at hand and the best way to achieve the desired results.

Thankfully, you have purchased this book, which means you are well on your way to building a successful brand.

 

Chapter 1 – Defining Your Brand and Everything it Represents Attractively

Your brand represents a unique promise that you make to every single one of your customers and potential customers. It is the consistency of this promise and the overall quality of the delivery of this promise that will encourage your customers to be loyal to your brand.

Getting your customers to become loyal to your brand is the only real way to make your brand successful. But in order for your promise to be effective, it must be distinct and clearly distinguishable from the many other promises your potential clients will encounter.

What kind of promise is your brand making?

Who is your brand making this promise to?

Why is your brand’spromise different from everyone else’s?

Why should anyone believe your promise?

At a glance, the task of defining your brand may appear quite simple but please do not be fooled.

The golden arches of McDonald’sandthe Nike swoosh did not become what they are in a day. These and other successful brands are the product of careful research, distinctly defined boundaries and a comprehensive Marketing strategy. The result of all this hard work is that each customer and potential customer knows exactly what these brands represent.

Have you ever walked into McDonald’sto order to purchase a Pepperoni pizza? Will anyone in their right minds drive to Nike to pick up a pair of ruby red stilettos?

Of course not! That is as a result of these brands being so carefully defined that we know exactly what to expect and what these brands can deliver.

Customers are far more likely to be loyal to a brand that sends a clear message or has a distinct voice.

The first step to defining your brand is thinking carefully about and documenting what your business is good at. You can make use of S.W.A.T analysis to outline the major strengths and weakness of your business.

It goes without saying that your brand should represent the strengths or core functions of your business. This will require some amount of honest self-evaluation.

Some Entrepreneurs fall into the trap of aiming to be good at everything or doing too many things at the same time. Even worse is trying to make a ‘universal’product or service that has no specific target audience.

The result of this kind of strategy would be a brand that is not well defined and will not encourage brand loyalty.

 

Trying to target everybody and doing everything will force you to spread your resources too thin. The easiest way to get nothing done is to try and do everything at the same time.

Once you have a clearly defined message in mind, the next step is to choose the right tools. The Marketing tools that you choose to make use of should then emphasize the core focus of your business. In doing so, your Marketing strategy should also emphasize what your business is not and thus make your clients see that your focus is not on ripping them off.

This is an easy way to highlight the difference between you and the competition. A memorable brand is not worth the effort if you are not earning any money and the easiest way to make money is to take out the competition.

After assessing the strength of your business, find three simple words that represent what your business does well. Think of it this way, which three words would you want your clients to use to describe your brand if your brand was a person?

This will require that you and your executive team carefully define the mission and vision statement of your business as well. Your next move should be figuring out how to communicate these attributes to your target audience with the utmost simplicity.

A complicated commercial or website is a major turn off to potential clients and will not be very effective at generating sales. Keep your message simple if your aim is to make your brand memorable and profitable.

“There is no greatness where there is not simplicity―Leo.” Tolstoy

“Simplicitythe ultimateis sophistication―ClareBoothe.” Luce

“To be simple is to―RalphbegreatWaldoEmerson.”

Defining your brand and the identity of your brand will require much more than a fancy logo.

It must instantly bring to mind what your business does and what your brand represents. One core principle that never fails is to focus on quality and convenience.

The identity of your brand should be carefully tied to adding value. Make your clients think of your product or service as being of the best quality, the easiest to use, the most affordable or even the most durable. Selling hype will not get you very far.

Always remember that your aim is to give your brand a pleasant voice and a distinct identity.

The ultimate aim is to get the voice of your brand off the printed page or website into the mind of your target audience. Your message should make such a deep impression on your target audience that purchasing your product or service should seem like the only sensible choice.

You should not have to clutter your website or commercials to get potential clients to remember what your brand represents. This will prove to be a waste of time since your brand may become easily confused with another.

The next chapter will provide further details on building a unique identity for your brand.

DeFi Explanation


DeFi Explanation

 

Introduction:

 DeFi has been driving a cryptocurrency resurgence since 2020 with no sign of stopping. But, what is DeFi and how does it work? Decentralized finance (commonly referred to as DeFi) is a blockchain[1]based form of finance that does not rely on central financial intermediaries such as brokerages or banks to offer traditional financial instruments. Instead, it utilizes smart contracts on blockchains, the most common being Ethereum. So, now that you know what it is, how can you utilize this new technology in your own business? That’s exactly what we’ll take a closer look in this special report. DeFi Explained: Special Report 5 DeFi Explained As mentioned on the introduction page, DeFi stands for Decentralized Finance. This means that the financial services are carried out on a blockchain instead of through a brokerage or bank. In today’s financial world, financial institutions act as guarantors for any transactions. This gives them immense power over your money. Decentralized Finances are services with no central authority controlling them. Decentralized exchanges allow for peer-to-peer cryptocurrency transfers with no middleman. Forkast News calls it “the merger between traditional banking services with blockchain technology.” DeFi involves taking traditional elements of the financial system and replacing the middleman with a smart contract. DeFi Explained: Special Report 6 This means DeFi needs a decentralized infrastructure to run on, like the Etherium blockchain. This blockchain is a do-it-yourself platform for DAPPS or Decentralized Applications. About 96% of DeFi protocols operate on Etherium, although a small number have migrated to competing blockchains because of increased speed. In decentralized transactions, the typical overseers of those transactions (banks, stockbrokers, government institutions, etc.) are replaced by blockchain. Because users don’t need to transfer their assets to the exchange, decentralized exchanges reduce the risk of theft from hacking of the exchanges. They’re also more anonymous than exchanges which require your identity on all transactions and can prevent price manipulation or faked trading volume. DeFi’s goals are to utilize technology to remove intermediaries between parties in a financial transaction. Its components are stablecoins, use DeFi Explained: Special Report 7 cases, and a software stack that allows the development of applications. This infrastructure and use cases are still in development, though plenty of users have jumped on the DeFi bandwagon. DeFi Explained: Special Report 8 The Rise of DeFi DeFi’s origin is often traced back to 2015, when a platform called MakerDAO allowed people to utilize cryptocurrency for collateral on their loans. DeFi, like the traditional cryptocurrencies, promises to do away with the unnecessary intermediaries like banks and stockbrokers. This viewpoint Is fueling the market lately. Bitcoin was created in 2009 as an alternative to traditional finance (and financial authorities like banks and stockbrokers), but many limitations still exist. hile Bitcoin was meant to function like money, its functionality depends on a network of new central authorities that are acting much like the institutions they were meant to replace. Miners, node operators, wallets, and exchanges—these authorities are showing a distinct proclivity for acting just like banks and stockbrokers. DeFi Explained: Special Report 9 In other words, Bitcoin doesn’t seem to be truly decentralized. A true decentralized system should be run by the people alone. Bitcoin has given us glimpses of this but has ultimately fallen short of its goal. With DeFi, there are no central authorities and protocol are run by smart contracts designed to eliminate foul play. The open financial network is trustless and decentralized, facts that have attracted many investors. DeFi Explained: Special Report 10 DeFi’s Top Applications Now that we’ve explained what DeFi is and what caused its rise in popularity, let’s look at some of the more notable applications for this protocol. Decentralized Exchanges (DEXs): these are exchanges that operate without an intermediary. With a DEX, users can connect directly with one another to buy and sell cryptocurrencies. Any assets traded under a DEX are not held in escrow or in a third party wallet the way a centralized exchange would do. Some top DEXs include Uniswap, SushiSwap, and Curve. These exchanges are not as popular as centralized exchanges, which are operated by a central authority. DeFi Explained: Special Report 11

Automating Online Business

 



Table of Contents

Chapter 1: Systemization – An Overview and Benefits

·       What is Systemization

·       Why You Need to Systemize Your Online Business

Chapter 2: Begin from the Start – Making a List of Most Recurring Tasks

·       Step 1: Identifying Recurring Tasks

·       Step 2: Organizing and Prioritizing the Functions     

·       Step 3: Developing Policies and Procedures

·       Step 4: Documenting the Processes

·       Step 5: Implement the Processes

·       Step 6: Diagram the Flow of Your Business

Chapter 3: Systemization Tools for Your Online Business

·       Asana

·       Ontraport

·       Slack

·       Deadline Funnel

·       Lead Pages

·       Calendly

·       GoToWebinar

·       DropBox

·       Google Docs

·       Google Calendar

·       Webinar Jam

·       Screencast-o-Matic

·       HootSuite

·       Infusionsoft

·       MailChimp

·       Needls

·       Salesforce

·       IFTTT                                           

Chapter 4: Documenting Your Processes – Creating SOPs

·       How to Document Your Business Systems

·       Develop Naming Conventions

·       Writing Your First Procedure

·       Numbering the Steps in the Procedure    

·       Creating the Action Steps for Your Processes

·       Implementing Your New Standard Operating Procedures

·       Get Employee Buy-In

Chapter 5: Outsourcing Your Tasks Effectively

·       Step 1: Identify Your Outsourcing Task

·       Step 2: Write Your Project Description

·       Step 3: Eliminate Unqualified Bids

·       Step 4: Pick 3 to 5 Qualified Candidates

·       Step 5: Pick the Most Qualified Freelancer

Chapter 6: Automation Tools for Systemization

·       Zapier                                           

·       Flow                                              

·       Pipedrive

·       TextExpander

·       Alfred

·       IFTTT                                           

·       Shortcat

·       Robotask

·       Tallyfy                                          

·       Intercom

·       Delivra                                          

·       Autopilot

·       mHelpDesk

Chapter 7: Scale-Up Your Business to the Next Level

·       Create the Right Strategic Plan

·       Measure Effectiveness with Accounting  

·       Focus on Sales and Marketing

·       Five Steps to Build a Baseline Lead-Generation System

·       Implementing Marketing Controls

·       Hire the Right People

Conclusion: The Final Words

Chapter 1:

Systemization – An Overview and Benefits

The Internet has changed the way people think about companies, especially when it comes to owning a small business. Millions of people have tried to start an online business, with many of them finding success. While there are several reasons why one might fail to get their online business off the ground, one of the main reasons is because the owner was unable to systemize the company and utilize the available resources.

People who have found success with their online business know that they need a great idea, as well as the resources to cultivate a customer base for that great idea. They also understand that the same daily activities that are done in a brick and mortar business, also apply to an online business. They know that they will need to take the necessary steps to either learn those skills or outsource them to trusted and reliable sources is about combining the vision with the practicalities of the business world to become successful. The process of systemization is no great mystery. It is possible to learn how to effectively systemize your business and position yourself to run a successful online business that makes a profit on a consistent basis.

What is Systemization?

Many online business owners, when they hear the word “systemization,” turn to the idea of an endless array of meetings that create a ton of action items that must be followed up on at the next meeting so even more action items can be created. In short, people believe that systemization is nothing more than an ongoing, convoluted series of processes that only make running a business more complicated. This couldn’t be further from the truth.

Having a systemized business doesn’t mean that you’ll be caught up in so many policies and procedures that you lose all ability to work on anything productive and it’s not about filling time or creating the illusion of being busy. Systemization is not about creating a machine and being dominated by that machine. Systemizing your business doesn’t have to be complicated.

True systemization is about creating a stable functioning procedure that knows what needs to be done, has a way to do it, and gets the job done. When you have a truly systemized business, you free up more of your time to focus on more important aspects of your business, like marketing, strategy, and product creation.

When your company is systemized correctly, the procedures make sense and always have a purpose. With systemization, everyone in the business knows what to do and when to do it. There are no endless meetings to deal with, no complicated policies to follow, and no time wasted with spinning the wheels.

This isn't to say that all the processes within an adequately systemized business are going to be fun. However, when organized properly, the tasks can be completed in a reasonable amount of time, leaving the rest of the day to work on something more interesting, like converting more prospects to buying customers, creating a new product line, or writing new sales copy. True business systemization, frees you, while a lack of systemization creates endless work and stifles your ability to succeed.

Why You Need to Systemize Your Online Business?

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There are many benefits that you can gain by systemizing your online business. With a sound system, people in your organization have a clear understanding of the work they need to perform and what is expected of them. Without policies, there are many unanswered questions, and quality and service can’t be guaranteed. Now that you understand why it's good to have a systemized business let's explore the benefits that you can gain.

Reduce Costs

Managing your email inbox or reading through piles of mail isn't the most efficient use of your time. As the business owner, your time would be better spent analyzing new business opportunities or developing new product lines. Delegating many of the days to day tasks that are required to run a business, can free up your time so you can focus your energy on the activities that will allow you to grow your business and increase revenues.

Without clearly documented business procedures, you can’t delegate those daily tasks that eat up most of your time. By recording your processes, you can easily delegate tasks knowing that they will be done correctly, allowing you to free up your time to oversee more projects, which brings in more revenue for your growing business.

Increase Efficiency

Documenting procedures allows you to discover any unnecessary steps that you may be taking. When you record your systems, you provide yourself with the opportunity to improve the process, which can result in cutting costs and freeing up your valuable time to grow your business. It can also help you complete tasks with fewer mistakes. Taking the time to document new procedures and re-document existing procedures can provide you with opportunities to make the daily tasks more efficient and freeing up your time to focus on growing business revenue.

Improve Performance

Businesses that lack procedures often have employees that have their own way of handling tasks. While this can make your employees happy, it can also lead to inefficiencies. Not having documented procedures can lead your team to complete the same function in different ways. Recording the best way to perform the task will allow everyone to become more efficient in his or her jobs and improve their performance.

Improve Communication

One of the biggest killers of time and profit in a business is miscommunication. When there are no documented procedures in place, internal and external communication becomes a huge issue. When you have clearly written procedures, there are fewer arguments over how things should be done.

Scale Your Business

Having procedures in place for training new staff will reduce the stress your current staff endures when training new team members. Following documented hiring procedures will allow you to hire the right people for each job and they'll be able to follow procedures without requiring additional assistance.

When your new hires receive better training, they can become more productive at their jobs. They can be trained in a way that reduces the number of mistakes being made and improve their overall performance. When your employees perform better, you can gain more sales and have fewer errors to deal with, ultimately cutting costs.

Measure Your Progress

While the money coming into your business is one way to measure your progress, being able to measure your marketing efforts or the development process of new products will provide you with a better picture of the health of your company. If your business is organized and has clear documentation of your procedures in place, you will be able to quickly check on these things, as well as other areas of concern and obtain real-time data on how they are doing.

Meet Deadlines

Without having a basic plan in place for each day, the daily activities that are needed to keep your business operating can begin to build up, eventually creating a bottleneck and bringing other essential tasks to a halt. For example, if you aren't posting your Accounts Receivables and Payables on a regular schedule, you can find yourself with a lot of work when it comes time to pay your employees or calculate taxes for the current quarter. Having an organized, well-documented system in place, ensures that you won't run into situations where you have to drop other tasks to play catch-up.

Free up More Time

When your business is systematic in its functions and operation, it frees up your time, so you can focus on the activities that will help your business grow. Instead of spending the afternoon responding to emails, you can work on your marketing efforts or promote your business at local business events. Business systemization provides you with the opportunity to spend your time on those endeavors without having to worry that your company operations have halted because you're away from the office.

Take Time Off

Being able to take time off from the business is one of the main benefits of a systemized business. When your business is systematically organized, you can take a vacation knowing that your company will still be able to run, even in your absence.

Now that you’ve been shown the many benefits of having a systemized online business, it’s time to take a moment to evaluate your circumstance and make a list of what you want to accomplish with your online business. Write everything down, no matter how small, vague, or inconsequential it may seem.

One of the easiest ways to become burned out before your business even has a chance to succeed is trying to master everything yourself and doing it all. No matter how good you are, this line of thinking is just not realistic. Developing a logical and workable business system will allow you to build and run a successful online business.